Your brand is one of your business’s most valuable assets, but without proper legal protection, it can also be one of the most exposed. From your business name and logo to a tagline or even a signature sound, trademark registration ensures these unique identifiers legally belong to you and can’t be misused or copied. 

In the U.S., trademark registration is handled by the United States Patent and Trademark Office (USPTO). While common law rights do offer some protection through simple use of a mark, federal registration offers national recognition, stronger legal rights, and added credibility in the marketplace. 

Why Trademark Registration Matters 

As your brand grows, so does the risk of imitation. Without formal protection, others may copy your name, confuse your customers, and damage your reputation. A registered trademark allows you to take legal action against such misuse and reinforces your claim to the brand you’ve worked hard to build. 

Company registration is more than just paperwork; it’s the foundation of your business. And just like that, trademark registration is what protects the identity you build on that foundation. 

Step-by-Step Trademark Registration Process 

1. Run a Trademark Search 

Before applying, ensure your mark isn’t already in use. Use USPTO’s Trademark Electronic Search System (TESS) to check for similar or identical names, logos, or slogans. 

2. Decide What You’re Registering 

Trademarks go beyond just business names. Make sure to choose the correct class of goods or services—USPTO has 45 categories to choose from. 

3. Prepare Your Application 

Gather the required details: the mark itself, a description of your business, the trademark class, and a real-life example (or “specimen”) of the mark in use, like a product label or website screenshot. 

4. File Online via TEAS 

USPTO’s online system, TEAS, offers two options: 

• TEAS Plus (lower fee, stricter requirements) 

• TEAS Standard (higher fee, more flexibility) 

Fees range from $250–$350 per class. 

5. Wait for Review 

A USPTO examiner will review your application, usually within 6–12 months. If there are any issues, you’ll receive an Office Action that needs to be addressed in a timely manner. 

6. Public Opposition Period 

Once approved, your trademark will be listed in the USPTO’s Official Gazette for public notice. Anyone can oppose it within 30 days. If there are no objections, you move forward to registration. 

7. Maintain Your Trademark 

Trademark rights require upkeep. To keep your trademark active, you must file a Declaration of Use between the 5th and 6th year, and renew it every 10 years thereafter. 

And if your company is registered in Delaware, make sure you’re also staying compliant with state obligations like the Delaware corporate franchise tax. 

Tips for a Smooth Online Filing 

Double-check all spellings and file clean, high-quality visuals. 

Submit real-world usage examples—not mock-ups. 

Avoid generic names and consider working with a trademark expert for complex filings. 

Final Thoughts 

Trademark registration isn’t just legal paperwork—it’s a business strategy. It protects your brand identity, signals long-term credibility, and prepares your business for growth. If you're serious about your brand’s future, this is a step worth taking. 

Need help registering your trademark or figuring out where to start? 

Reach out to our experts for guidance and protect your brand the right way.